Master’s Programme in International Marketing Management
Descriptions
A Master’s Programme in International Marketing Management is a postgraduate degree that prepares students to lead marketing strategies in a global context. It focuses on international market research, consumer behavior, digital marketing, brand management, and cross-cultural communication. Students learn how to develop and implement effective marketing campaigns across diverse international markets. The program combines theoretical insights with practical applications through case studies, simulations, and real-world projects. It emphasizes strategic thinking, creativity, and data-driven decision-making. Graduates are equipped for careers in international marketing, brand management, consulting, and global business development. The degree also builds strong leadership and analytical skills essential for success in today’s competitive global marketplace. Overall, it trains professionals to drive brand growth and innovation on an international scale.
Level:
Postgraduate
Intake:
August
Eligibility Requirements:
Bachelor’s Degree with minimum 65% in related field of Business and management from a recognised university.
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