The Bachelor of International Management with a specialization in Digital Marketing is an undergraduate program designed to combine global business knowledge with modern marketing strategies. It covers core business subjects such as finance, management, and international trade, alongside digital marketing topics like social media, SEO, and online advertising. The program emphasizes practical skills through projects, internships, and case studies, preparing students for real-world marketing challenges. Students learn to develop global marketing strategies, manage international campaigns, and analyze consumer behavior across diverse markets. The degree also focuses on enhancing communication, leadership, and analytical skills essential for managerial roles. Graduates can pursue careers in digital marketing, brand management, e-commerce, or international business development. This program equips students with both strategic business insight and technical marketing expertise. Overall, it prepares professionals to thrive in the dynamic, technology-driven global business environment.

Level:
7

Credits:
180

Intake:
September, February